“Browsing and location data are sensitive . . .. Full stop,” says the Federal Trade Commission. As is all granular data that can reveal “insights” that “can be attributed to particular people” through a “re-identification” procedure. This is one basis of complaints the FTC filed against Avast, X-Mode Social, and InMarket. A March 4, 2024 FTC blog post titled FTC Cracks Down on Mass Data Collectors: A Closer Look at Avast, X-Mode, and InMarket describes why these three companies’ collection of consumers’ browsing and location data raised concerns for the agency, and looks at two other data governance practices by those companies that also concerned the agency. All companies operating in the United States that collect and use consumer data should understand the themes emerging from the proposed settlements and orders and heed the admonitions from the agency moving forward.Continue Reading “Browsing and location data are sensitive . . .. Full stop”